Who We Are
If you’re a physiotherapist, speech pathologist, dietitian or chiropractor, then effective marketing can help you benefit from the growing demand for allied health services.
Our growth strategy unpacks your business direction and identifies the marketing tools to get you there. Having done this important groundwork, we can then market your services so your ideal clients choose you.
We are a specialist healthcare marketing agency with proven results in growing allied health practices. We do this through effective and compliant marketing strategies and applying our unique and agile marketing processes.
The Marketing Problems We Solve
for Allied Health Professionals
Responding to COVID-19
Our Telehealth marketing services, communications packages, brand building activities and SEO services can help you respond, adapt and stay relevant during the current COVID-19 pandemic.
Inconsistent Patient Numbers
We help you sustain demand for your services, avoiding the stress of being too busy as well as the financial strain of being too quiet.
Silo Marketing Efforts
Our integrated marketing approach gives you a consistent presence across digital channels.
If you're stagnating, it’s time for a makeover. We can help by refreshing your image and rebranding your services.
No Time For Marketing
Time may be the biggest problem you face. There’s just too much to do. Let us take marketing off your plate.
How We Solve The Common Marketing Problems
A marketing strategy is vital. Whether you need a digital strategy, go-to-market strategy or growth strategy, we can help. Our marketing strategies are tailored to your needs, helping you grow your practice by acquiring and retaining patients.
A website is where most patients first meet you and decide if you’re a good match. Your website needs to reflect your culture and values to encourage prospective patients and referrers to use you. Your website should be a place of education and access to your services. We help you turn a normal website into a website that converts visitors into bookings.
Content is the cornerstone of your marketing, enabling you to educate your patients and demonstrate your credibility. We create content that’s specific to your business, expresses your personality and complies with industry standards. We offer a range of content options from ebooks, patient brochures, infographics, video, emails (EDMs) and blog articles. Our healthcare copywriter, Beth, has years of experiencing writing health-related articles.
The right tech stack can help advance your practice and marketing efforts. We give you access to world’s leading technology and marketing programs to automate, systemise and excel your marketing campaigns.
Your website needs to rank highly in Google and other search engines so patients can find you. SEO is a carefully planned, ongoing activity as good rankings develop over time. And a necessary digital investment.
We use social media channels to tell your audience health-related stories and educate them around health services, Social media shows your personality and the people behind your practice. We also use social media to run social media ad campaigns (Facebook, Instagram, LinkedIn and YouTube) that reach the right people, at the right time.
Pay Per Click (PPC) Advertising
Facebook and Instagram are highly effective marketing tools that allow us to reach a huge number of prospective patients and target them right down to a specific location. Even if you don't have a HUGE advertising budget, our job is to use it the right way. You'll increase patient bookings almost instantly with our paid media campaigns. Paid media includes Google ads and social media ads.
Acquisition and Retention Strategies
We spark interest in your practice from prospective patients or old ones who’ve drifted away through acquisition and retention activities. Acquisition marketing drives people to your practice and retention nurtures patients once they've had their first initial consult so they continue to return.
Client's We've Helped Similar To You
Frequently Asked Questions
Here is an extract from Harvard Business Review about surviving during a recession:
“During recessions it’s more important than ever to remember that loyal customers are the primary, enduring source of cash flow and organic growth. Marketing isn’t optional—it’s a “good cost,” essential to bringing in revenues from these key customers and others… Building and maintaining strong brands—ones that customers recognize and trust—remains one of the best ways to reduce business risk.”
We can help you respond to these unprecedented times by:
- developing a strategy on how to adapt to the needs of your audience,
- helping you get set up on telehealth and marketing your telehealth services,
- adjusting your brand messaging and strengthening patient relationships with your brand
- using this time to establish your marketing foundations such as SEO or social media to ensure you’re stronger once everything starts to return to normal.
Let’s have a chat and work out what’s going to work best for you and your current position – 1300 918 842
We are not always the cheapest but that’s a reflection on the quality, effort and experience we add to your marketing activities.
The cost of our marketing services is dependant on the type of service you engage. Our SEO and content services range from $1,000 upwards. Paid campaigns include a set up budget anywhere between $900 – $2,500 depending on complexity and have an ongoing monthly budget < $700 month. Ad click-costs are additional to these prices and paid directly to Google, Facebook or the ad channel we select.
Our acquisition and retention packages are part of our Splice Growth Marketing package. These services are priced at a few thousand per month as we manage all of your marketing activities and continually optimise and improve on your campaigns to get you consistent results.
Best to give us a call if you want specific pricing and we can also work out a great marketing program that aligns with your marketing budget.
*All prices are ex GST.
At the start of our marketing partnership, a few video or phone meetings are required so that we can really get to know you, your patients and what you value.
We do prefer you to sign off on all marketing activities so allocating an hour of approval time over a month is sufficient.
At the end of the month, we deliver a monthly report for SEO, acquisition and paid activities. These report meetings typically require an hour of your time.
We’ve outlined the minimal time investment required but if you want more involvement, we love that.
Success can look like many things to many people.
We discuss what success looks like to you during the consultation phase (before you become a client of Splice) and recap again during the onboarding phase.
Each month, we measure the impact that our marketing is having on your practice and how it aligns with your original metric of success.
We cannot always promise instant results. In fact, our approach is about implementing marketing tactics that will get you a steady and consistent growth which means predicability and scalability in the long term.
We’ve worked with a range of allied health professionals from audiologists to chiropractors, physiotherapists, osteopaths, dietitians, podiatrists and speech pathologists.
The success we’ve achieved for your peers can easily be applied to all fields of allied health including:
- Exercise Physiologists
- Occupational therapists
- Social workers
- Speech Therapists.
We become your marketing advisors and marketing team.
We apply our years of healthcare marketing expertise to get you the best results. We identify patient insights, uncover unique strategies from data-insights and craft you an effective marketing program.
Learn more about how we work here.
Book Your Free Marketing Consultation
It’s not the size of your marketing budget but what you do with it that matters.
That’s why we’ll step back and take a look at the big picture. How much you spend, and what you spend it on, will likely change over time. But first, we have to find the real problem and outline the right strategy to solve it.
That’s why we start by offering you a strategy session with us. You’ll get a 30-minute meeting and a digital diagnosis of your current online presence.