How We Help
Search Marketing Making Google Love You
What is Search Marketing?
It’s the art (and science) of being found online. It’s about helping people find your website when they’re looking for someone like you. And it’s about putting your website and content in front of them when they don’t yet know that they need you. Search marketing uses SEO (search engine optimisation) and paid search listings to help you rank highly on Google and other search engines. That translates into new visitors to your website and new patients at your practice.
Relevant, accurate material that builds trust.
Ethical marketing that meets industry standards.
Turn website visitors into new patients.
All this search marketing stuff might actually work
As patients, referrers and online users rely more on Google to search for healthcare service providers, answers to their health-related questions and information, it’s important that your website ranks in the top search results so you can be found against these searches.
SEO is arguably one of the most important digital marketing activities all successful websites have in common. It could be the difference between the patient finding you, or your competitor. SEO involves a carefully planned approach, identifying areas of opportunity and optimising your website to create a higher level of credibility over your competitors to rank higher on the search engines.
Pay Per Click (PPC) is a very effective digital marketing tactic. It is a model by which a fee is charged each time your ad is clicked, essentially buying traffic to your site.
A great feature of pay per click advertising on Google Ads is the ability to appear instantly on the first page for a specific keyword search, driving relevant and pre-qualified traffic right to your website.
We can help you with a strategic marketing approach to get the most out of a Google Ads campaign, while continually optimising your campaign based on the data we receive. Through keyword research, your ads are targeted directly to those who would most likely be interested in your product or service, resulting in a strong conversion rate.
Carefully Orchestrated Search Campaigns
Rank more highly in Google by optimising your website to match your audience’s search intent.
Harness Facebook and Google Adwords to drive traffic to your website by putting your practice in front of potential patients.
Re-connect with the warm leads already in your database to bring them back to your website and your practice.
Meet your prospective patients and provide the health content they’re looking for.
Provide timely, relevant, authoritative content that your audience needs and make it easy for them to book online.
Join the world’s second largest search engine (YouTube) and help prospective patients know, like and trust you
Medical SEO Services
What are your patients searching for?
Provide what they’re looking for.
Get them to book an appointment.
Build an ongoing connection with patients.
Build loyalty so they come back next time.
Over 200 different factors can affect your rankings, including the quality, relevance and length of your content, the keywords you use, your title tags, meta descriptions and URLs, and Google’s judgement of your expertise, authority and trustworthiness.
Climbing to the top of Google’s search results can take time as your business and website will need to build a relationship with Google. Once you’ve developed that kind of relationship with Google, you also have to maintain it with regular updates to your website, ongoing SEO checks, and fresh, quality content that’s relevant to your audience.
SEO takes effort but it pays dividends. You want your business to rank as high as possible in the search results for your most important and relevant keywords because nobody ever goes to page 2 of Google. This makes ranking highly for your chosen keywords a fantastic way to promote your practice.
If you provide in-person services, then you also need local SEO. When a patient searches for a healthcare provider, Google uses their location to show them local listings. Good local SEO, largely driven by your Google My Business account and your website, ensures your practice name, location, contact details and website are displayed in Google’s results.
Paid Search Services
Paid search is essentially paying a search engine like Google to display your ad prominently whenever someone searches on the relevant topic.
The main drawback of a traditional billboard or a digital banner ad is that you pay for them to be shown to a large audience, most of whom are not interested. Paid search, like Google Ads, delivers much warmer leads. You know this person is interested because they’re actively searching Google for a service you provide.
If you’re running an ad relating to a particular keyword and your prospective patient types that word into Google, then, hey presto, your ad appears right in front of them at the top of Google’s search results.
Paid search has other advantages too. Paid search is:
it’s a pay-per-click (PPC) model, meaning that you only pay when someone takes the next step and clicks your ad
you can see your average cost per click, click-through rate (people who went from your ad to your website), and conversion rate (people who ultimately booked an appointment)
ad retargeting allows you to follow people who clicked on your ad around the internet, reminding them of your practice.
What to expect from our marketing team
You’re hiring a dedicated in-house paid ad specialist + a healthcare copywriter + an account manager who offer you:
Meet the A-Team Your Growth Marketing team
Here’s our little secret.
We’re all obsessed with getting results for our clients. And we’re not just marketing experts – we’re healthcare marketing specialists.
Our team brings decades of medical & healthcare marketing experience working with some of Australia’s finest healthcare brands. Brands like AGPAL & QIP, Cochlear, Genie Solutions, MSD, and local healthcare professionals like Glenelg Orthopaedics, SpeechEase and The Brisbane Spine Clinic.
As well as our core marketing growth team (the team to your right), we also have a team of specialists who partner with us on specific projects:
- Jeanette Jifkins, Principal Lawyer of Onyx Legal to help ensure healthcare professionals remain on the right side of the law; and
- Dr Billy Chow for business consultancy services for medical and healthcare professionals and organisations.
When you hire Splice Marketing, you’re hiring a team of healthcare marketing experts who know how to craft campaigns rooted in truth, empathy and accuracy of health information.
SEO Success Story:
SpeechEase Speech Therapy
SpeechEase Speech Therapy was nowhere to be seen on Google when they first started with Splice Marketing. Their website was buried on page 5 of Google, never a good place to be for a business.
Through SEO efforts including a new website, content marketing and localised SEO, we managed to move SpeechEase’s website from page 5 to now ranking in the top 1-3 positions on Google for all relevant keywords.
The impact of this change has been incredible. SpeechEase went from no waitlist to a 90-person waitlist and a 39% increase in monthly website visitors.
Book Your Free Marketing Consultation
It’s not the size of your marketing budget but what you do with it that matters.
That’s why we’ll step back and take a look at the big picture. How much you spend, and what you spend it on, will likely change over time. But first, we have to find the real problem and outline the right strategy to solve it.
That’s why we start by offering you a strategy session with us. You’ll get a 30-minute meeting and a digital diagnosis of your current online presence.